I help companies grow, expand into new markets, and build organisations that actually deliver.
About
My background is in building and leading businesses in fast-moving platform environments, where strategy only matters if execution works.
As a former Vice President and General Manager at Delivery Hero, DoorDash, and Wolt, I've spent 15 years operating, growing and expanding food-tech businesses, and building high performing teams. My work has taken me across Turkey, the Middle East, Latin America, and now Germany.
I bring an operator's perspective: practical, commercial, and grounded in reality. The work I do is less about frameworks and more about what actually helps companies move faster, scale better, and avoid expensive mistakes.
10+
Years Leading
3
Continents
20+
Markets
Good strategy matters. It only earns its value when execution follows.
Work With Me
Strategic advisory for companies navigating growth challenges, market expansion, and organizational change. Hands-on, practical, results-oriented.
Keynotes, panels, and fireside chats on the future of retail, food-tech, leadership in fast-moving markets, and organizational transformation.
Focused sessions for founders, executives, and emerging leaders. Pivotal decisions, leadership challenges, or planning your next move — let's think it through.



Media
Press & Publications
A rare inside look at how Wolt differentiated in the German market — and what made the strategy work where others struggled.
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How quick-commerce is reshaping retail and what leaders must understand about the next wave of consumer expectations.
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Oksana joins Supermarktblog as a columnist — bringing sharp analysis on European grocery retail and digital transformation.
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Why adaptability in retail is no longer optional — and what survival looks like for grocery businesses in a rapidly shifting landscape.
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A behind-the-scenes look at how a senior tech executive organizes her digital life — the apps, tools, and workflows she relies on.
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K5 Conference
Contact
Whether you're looking to work together, have a speaking inquiry, or just want to connect — I'd love to hear from you.